“Google Always One Step behind Me” – How Content Rewriting Mistakes Affect Ranking

Writing the original content is hard, rewriting could be even harder if you fall withing the common gap of content writing myths. As it often happens when rewriting content for the blog and website usage, people think that with simple spinning the sentences and achieving a certain level of originality the problem solves itself, partly they’re right but Google searching algorithms evolve every day so that webmasters should be always prepared and find the new content strategies if they want their content to be top ranked and useful.

content-rewriting

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The Most Common Causes Why Your Content Paraphrasing Can Be Ineffective:

  • Copy pasting (You will be busted by Google)
  • Poorly spinned content on tools (barely original content)
  • Content without targeting keywords
  • Too short piece of rewritten content
  • Non-informative and old content
  • Boilerplate content
  • Content that doesn’t stimulates actions
  • Bad subheadings of the articles

Not long ago webmasters figured that online content spinning tools can resolve the problem of unoriginal content and then it became increasingly popular among black SEO strategies to use tools that are able to turn one topic into hundreds.

content-paraphrasing

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“At some point in late 2011 spinning had become a standard, all competitors across every niche we targeted could be found producing some type of spun content. Manual, automatic, through networks (which did the spinning and distribution) or by downloading spinning software and uploading articles to various directories. Who can produce the cheapest content became the name of the SEO game.”

Content changer tools era was meant to end one day. With the awful quality of machine rewriting many posts have been ruined not only grammatically, they lost the essence of the initial post, many sites were blacklisted as a result or penalized.
Google searching algorithms since then have evolved to detect such content as well as those pieces of content that are keyword overstaffed and now those approaches of content writing are fairly ineffective.

Duplicate content is the cause of major problems, does your site have a piece of content block that repeats on various web pages? If yes, welcome to the club…

Here’s the video where the expert Matt Cutts explains all niceties and cases when duplicate content can be severely harmful and when you can avoid the wrath of Google:

Re-Imagine Your Content: Some Essential Tools

Fighting duplicate content

Duplicate Page Finder tool might be of a great help for you to find the duplicate content on your site. Simply go there and paste your site’s URL to make the check. If such content has been detected there’re 2 ways to sort the troubles:

  • Make the changes so that one our of two similar pages contains 100% original text.
  • Add a no-index tag on the page and Google spiders will not be able to index the contents.

Worse if the duplicate content has been “borrowed” from other site, to find out if your site has a plagiarism issues you need to follow the steps:

  • Open Siteliner.com. Paste your site’s URL and proceed to “Go” button.
  • Just after Siteliner obtains the results they will be presented on the page, click on link in the resulting list and you’ll be shown how much contents should be rewritten.

Also, it is a good practice for every website or blog owner whose site is open for comments to check and moderate them for duplicate content first before posting. There are many services available online through which you can run the piece of content for originality check, smallseotools.com is the one of those that can be reached online.

Rewriting with keywords

Rewriting with keywordsAlthough several years ago there was a straight correlation between the keywords using in the text and Google ranking it doesn’t work like that now. On the contrary, if you over-staff the article with them search engines will qualify this as cheating and it will negatively impact your chances for first positions. When you receive the rewritten document make sure the density of keywords is optimal which is 5-7%, for such purposes you also can use online services like smallseotools.com.

Keeping the readers in action

rewriting-tipsLots of formal clichés as well as passive voice usage ruin the emotional appeal in articles. While writing the piece of text make sure you include more verbs and more action generating sentences. Finish the final paragraph with conclusions and attach the call to action relevant to the action you’re supposing to obtain – buy, subscribe, leave an e-mail share like or repost. Instead of saying “check what we offer at our store” write “hurry up, buy the bestseller while it’s still in stock”. Instead of “effective action” try a“killing action” and so on.

Rewriting headlines

rewriting-headlinesIf we talking about headlines rewriting it is important to keep in mind that the resulting line can be more effective than the original one. There’re few things to keep in mind to create a compelling one – use numbers, always use H1 for headings, H2 for subheadings and H3 for second level subheadings and don’t forget to include the main keyword in the main headline.

seo-content-writing-services

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Optimizing the length of rewritten content

Non-informative piece content is usually out of sense whereas informative one can carry arrays of useful information to users. Thus, it is generally considered the more words in the article the better and more relevant it is.

SerpIQ agrees to the statement and provides the information, based on research and proving that lengthy pages are certainly winning the best positions:

content-changer

image credit: neilpatel.com

content-paraphrasing-online“As you can see, there is a drop in content length as we move from first to tenth position. On average, 10th position pages have 400 less words on the page than first position pages. This does point to the trend that higher ranked sites have more content, but keep in mind that this graph is not segmented in any way – this is just a graph of all of the SERPs we’ve analyzed.”

If your site lacks the new content influx every several days of weeks it’s most certainly will not be highly ranked. Old content pieces that lost the previous popularity are also rubbish that should be removed. Don’t think that you can just remove the information and then post it again, – it won’t do the trick and will just annoy your visitors. The Google crawler indexes the freshness of the information you’ve posted on the web page. Unfortunately the fact that you have 100% original and fresh to death content will not guarantee the highest rankings no matter when and how it was wricontent-rewriting-mistakestten, here one that has more backlinks will determine SERPs results.

Fixing boilerplate content

Boilerplate content – is the general term for referring to duplicated pieces of content on your site, such inclusions will most often do any harm for the site if the overall percentage of such is not critical. To avoid boilerplate content you need to keep the track of using the same information on various web pages and prevent duplications, especially when it comes to writing SEO titles and descriptions, they should be unique for each and every page. Generating the unique information is the best way to improve your rankings so that sometimes fast rewriting services can be the best option.

Savvy site owners and webmasters whose work is closely related to site optimization should understand that there’s more than 200 Google ranking factors and some of them are determining your content relevance very aptly so if the cheating techniques are popular one day no one guarantees they will be good for tomorrow. The only way to fetch that guarantees for you is to ensure you get the original and highly relevant content, rich in meaning and informative, not respinned by machine language but rephrased by human author and intelligently optimized with keywords for search.

Looking for effective content rewriting that works for you? Look no further, we prepare the best solutions!

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